Remote Role - We’re looking for a growth marketer, who is a scientific experimenter, a writer, and handy with ads management. Someone that is hands-on and can work with a small team of talented creatives and engineers.
A bit about us!
Not to toot our own trumpet but we think we’ve become one of the most innovative wine retailers in the world, by re-imagining what the online wine retail experience can be.
Why are we doing this?
It’s our mission to transform an industry that is opaque, confusing, and enshrouded in complexity, into one that is open, fun, and exciting for all. Wine is a product that everyone loves, but we thought there were too many gatekeepers spoiling it. So we decided to do something about it and build the wine retail experience that we wanted ourselves.
Luckily for us, it turned out that a lot of people feel the same way, and since launching about six years ago, we’ve had a tremendous run, inviting over a hundred thousand wine lovers to step inside the world of wine!
We’re venture-backed but pretty much profitable, so our destiny is in our own hands regardless of the whims of the markets.
We started in Sydney, Australia, but we work fully remotely, and we’re now global since launching in the UK last year, where our rapid growth has beaten all our expectations. We’ve got grand ambitions to be the world’s go-to online wine retailer and we’re looking for a few key people to join our team to help make this happen.
Who’s a good fit for GPD?
We’re a tight-knit team of about 30 people. We’ve had to be scrappy and wear lots of different hats over the years. We’ve never had silly amounts of investor money, which has meant that we’ve had to be both innovative and commercial from the beginning, which has shaped our company culture.
If we don’t know how to do something, we accept the challenge and put our growth mindset hats on. You won’t hear us saying, I don’t know how, but instead, I need to learn how to do that!
We’re organised and accountable to each other. We move with urgency because speed is a competitive advantage for a disrupter, but we do this by empowering each other, not by forgetting about life balance.
We’re fully remote, but we don’t like to get bogged down in endless calls, so written comms work best for us. We like the clarity of thought and transparency across the company that comes with it.
We’re agnostic to our team’s location, but a good overlap with Sydney’s time zone makes life much easier. We're willing to pay market rates for the right level of experience with employee options a bonus on top, which means we all share in any success we create!
What we’re looking for in the role!
We run our marketing and product teams internally. And that’s the way we like it. We think we’re best placed to speak to our customers, our brand, and our awesome product! It doesn’t mean we don’t like new ideas or different perspectives, but for the day-to-day, we own it ourselves.
We’re looking for a growth marketer, who is a scientific experimenter, a writer, and handy with ads management. Someone that is hands-on and can work with a small team of talented creatives and engineers.
We need an experimenter. We’ve got a great acquisition funnel that’s got us to where we are today, but as we grow we need to broaden our horizons and we need a scientific mind to set up measurable growth experiments. Covering CRO, new channels, new offers, new messaging, new funnels, and more. We’ve got a talented creative team and our product team is our largest division, so you have the resources to make experiments happen.
We need a writer. Although it’s not a request you always see for a growth person, we think a growth marketer succeeds based on their ideas, and being able to communicate their ideas in writing, whether it’s copy, positioning or a wicked pun, is a superpower for a growth marketing, and speeds everything up. You also get bonus points if you’re handy with landing pages and email funnels.
We need a social ads manager. Given where ads platforms are at in 2022, we don’t need a full-time media buyer. But we need someone who understands the 80/20 rule and can keep ads on track using a small portion of their day. We believe ad platform success in 2022 comes from having an awesome product, fresh creative, and a great offer strategy, not by trying to beat the ad algorithms.
If after reading the above, our mission, culture, and the role description sound right up your alley, then please send through at least your CV and cover letter to: email@example.com
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