Meet the Maker - Sierra Reed from Reed Wines!

This week we caught up with Sierra Reed from Reed Wines and chatted all things wine, celebrity crushes, The Met Gala and more!

Who is she?

She’s an American born winemaker, living in Australia…and a very emotive and outspoken one at that! Wine is the medium in which our mate, Sierra, speaks her own voice and hears it echo back.

You’ll likely find her with purple stained hands, tasting wine in her urban winery on the Surf Coast of Victoria, with 'Beyoncé' blaring and likely sharing crazy Hollywood stories.

Sierra in her coastal winery in Torquay, Victoria

You had your own TV show, and you were a contestant on American Survivor (season 18) What made you discover wine?

New Zealand. I was working in Television, and hosted a Food and Wine show, interviewing the ‘Families of Twelve’, and met a viticulturist who seduced me with his passion for growing grapes.

Sierra's barrels

Who is your grape variety crush and/or celebrity crush?

That’s a hard one, but Riesling… My 2021 Riesling will be the best one I’ve ever made. And celebrity crush? My electrician! He saves me all the time in my winery. Food critic - Matt Preston, I adore him. Who’s the Irish guy in ‘Bridesmaids’? Him. Oh, and Paul Rudd. My sister and I are obsessed.

Favourite people to follow on Instagram?

Anyone from Mexico making Tequila or Mezcal, like @eltioro And I love jewellery @zorabellboydjewellery

Other than wine and Tequila, you are clearly into fashion. Who do you love?

Issey Miyake – the designer. The clothing is incredible.

Who was the best dressed at the Met Gala this week?

How did you know? (murmurs: I was up until midnight waiting for the images) Some people really missed the theme, but my favourite? The brother from Schitt’s Creek, Dan Levy, Billie Eilish and ‘AOC’


To follow along with Sierra's wine adventures, you can follow her on Instagram HERE.

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